How to Make Sales with a Small YouTube Channel in 90 Days
If I had to start all over again with a brand new YouTube channel and needed to make sales within the next 90 days, this is exactly what I would do—month by month, step by step.
This isn’t just theory. It’s the same framework I use with my private coaching clients and it works. I’ve seen clients make sales on videos with less than 7 views, 20 views, even 100 views. That’s because it’s not about going viral. It’s about getting the right people to the right videos at the right time.
Let me show you how.
Month One – Laying the Foundation for Sales
Building a YouTube channel that actually brings in daily sales starts with a solid foundation. If you skip this part, everything else crumbles. Month one is where we do the heavy lifting, fast and focused.
H3: Step One: Get Clear on Your Offer and Audience
Yes, we’re talking about YouTube. But the entire reason you’re using YouTube in the first place is to sell something. So before you hit record, ask yourself: What offer am I building this channel to sell?
Whether it’s a course, a workshop, a group program, or coaching; pick one. Your content strategy will be based on this offer.
Once your offer is clear, identify your “ready to buy” viewer. These aren’t random subscribers. These are the people who are actively struggling with the exact problem your offer solves right before they’re ready to buy.
Step Two: Define Your Channel Promise
This is simple but powerful. Your channel’s promise should reflect the transformation your offer provides. For example, my channel promises to help course creators and coaches use YouTube to make sales. That’s exactly what my YouTube Coaching Experience does. Your channel’s content will reinforce this promise and attract aligned viewers.
Every video you post needs to support that promise. This becomes your North Star.
Step Three: Create a Strategic Playlist Funnel
Here’s where it gets juicy.
We’re not posting random tutorials or hopping on trending topics. Instead, I teach my clients to use what I call the Profitable Keyword Framework to find specific, search-based topics that their ready-to-buy viewer is already looking for.
Think about your content as a funnel. If someone watched five of your videos in a row, would they be five steps closer to saying “yes” to your offer?
Map out five key topics that move a viewer from curious to committed. Each video should knock down a specific objection, answer a pressing question, or deliver a mindset shift that brings them closer to buying.
This isn’t just content, it’s a conversion path.
Step Four: Build Your Video Game Plans
Before recording, outline your video’s title, thumbnail, and talking points. Your title and thumbnail need to spark curiosity and communicate value. If they don’t, nobody’s clicking, no matter how great the content is.
By the end of month one, you should have:
A clear offer
A defined ready-to-buy viewer
A channel promise
A 5-video playlist funnel
Several video game plans mapped out
Now we’re ready to film.
Month Two – Filming, Uploading, and Getting Visible
This is the month you step in front of the camera and yes, you need to put it on your calendar like a non-negotiable appointment.
Batch Filming Is Your Best Friend
You only need one filming day a month. That’s it. On that day, I do my hair, throw on makeup, and shoot 3–4 videos so I don’t have to worry about it again until next month.
Your videos don’t need to be perfect. If your kids pop in or there’s background noise, that’s life. It’s relatable and that builds trust. We’re not trying to look like robots; we’re building real connection.
Keep Editing Simple and Get Those Videos Out
Over the last year, I’ve found simple editing is more than enough to make sales. You don’t need transitions, B-roll, or fancy text. Focus on clear, valuable content that speaks directly to your viewer’s pain points.
Start uploading. Get your videos out into the world.
Views Are Not the Metric That Matters
This is where most people get stuck.
They post a video, check the views, and if it’s a 10/10 (meaning it’s performing worse than their last 10 videos), they think it flopped. But here’s the thing: a low view count doesn’t mean the video failed.
You should be tracking traffic to your landing pages, not views. Are people clicking your link? Are they opting in or buying? That’s what counts.
Inside my program, we help clients track this with Google Analytics. But even if you’re not ready for that, you can create a landing page specifically for YouTube traffic to see what’s working.
Month Three – Optimize for Consistent Sales
By month three, you should start seeing sales roll in but now it’s time to refine and scale.
Analyze Your Playlist Funnel
Your five-video playlist should be mostly live by now. Look at the data. Which videos brought in traffic? What led to opt-ins or sales? What got the most clicks or the longest watch times?
Use this insight to plan your next playlist funnel. Just like compounding interest, every new video brings more traffic to your old ones. That’s the YouTube snowball effect and it’s real.
Repurpose Your Content for Even More Sales
I post weekly on YouTube because I turn every video into at least one email to my list. This keeps my audience engaged and lets me sell in multiple places at once.
You don’t need to create more content. You need to make smarter use of the content you already have.
Double Down on What Works
Ask yourself:
Which titles and thumbnails got the highest click-through rates?
Which video hooks kept people watching past the first minute?
Which content drove the most traffic to your offer?
Then tweak. Improve. Repeat.
Use what worked to guide every video moving forward. This is how you build long-term, sustainable growth and sales.
Troubleshooting Low Conversions
If your videos are getting traffic but not converting, it’s usually one of two things:
The viewer is not aligned with your offer - your targeting is off.
Your landing page isn’t optimized - your copy or design isn’t converting.
Either way, you now have data. And with data, you can fix the problem.
This System Works, Even With Small Channels
I’ve had clients make sales on videos with just 7 views.
Why? Because we build every video to speak directly to the buyer. Not to the masses. Not to the algorithm. But to the person who is ready to say yes.
This system is simple, repeatable, and designed to compound over time. Because YouTube isn’t just a video platform. It’s a sales engine.
If You’re Ready to Stop Guessing and Start Growing…
I want to be honest with you. If what you’re doing right now isn’t working, and you don’t have the time or the money to keep guessing, it’s time to change something.
That’s exactly why I created the YouTube Coaching Experience.
What You Get Inside the YouTube Coaching Experience
This is a high-touch, results-driven coaching program designed to take you from zero sales to daily sales in 90 days, no matter the size of your channel.
Weekly group coaching calls
Unlimited audits and feedback from me, Monday through Thursday
Private Slack + Facebook group support
Script templates, thumbnail templates, and plug-and-play workflows
Direct access to my full content strategy process
This isn’t fluff. It’s exactly how I’ve helped small channel creators turn YouTube into their #1 sales driver.
There are limited spots because I work closely with each client. If you’re serious about making your next 90 days count, and you’re ready to stop spinning your wheels, go to trenalittle.com/coaching to grab your spot.
Don’t wait for more time. Don’t wait for more sales. Make the decision now to invest in something that will finally move your business forward.
Let’s make YouTube work for you.
