How the Power of One Completely Transformed My Business in 2025

Going into 2025, I felt like a shell of the business owner I used to be. After eight strong years of growth, 2024 was the first time I ended a year barely breaking even. I had lost a key team member I’d spent three years training, my systems were wobbling under the weight of too many moving pieces, and my energy was shot. I remember sitting down in January, staring at my spreadsheet, staring at the bank account, staring at the mountain of decisions in front of me, and thinking, “I don’t know if I can do another year like this.”

And yet here I am, at the end of 2025, with a business that is not only more profitable but calmer, lighter, more streamlined, and more enjoyable than anything I’ve ever run before. My revenue has grown by over 50%. My expenses have dropped. My to-do list has shrunk dramatically. And I am working fewer hours than at any point in my business.

Nothing magical happened. I didn’t stumble into a viral moment, discover a secret funnel, or hire a massive team.

What happened was the Power of One, a concept I had resisted for years, finally clicked into place. And once I committed to it, everything changed.

In this post, I’m pulling the curtain all the way back and walking you through the exact three “Power of One” shifts I made, how I implemented them, what changed because of them, and what you can take into 2026 if you’re ready to work less and earn more.

I’ll warn you upfront, the third power was the hardest for me. It required the most letting go and the deepest mindset shift. But it was also the final piece that moved everything into alignment.

Let’s start at the beginning.

The Breaking Point That Forced Me to Change Everything

January 2025 was uncomfortable in a way only entrepreneurs truly understand. I had burned down the part of my business that had been my financial safety net. I was starting the year in the red. Every day felt like a scramble to revive revenue, patch holes, and create some sense of predictable traction again.

To bring in cash during 2024, I had been throwing offers out left and right, Voxer support, 1:1 intensives, agency-style services, self-study programs, you name it. I was trying to be active on Instagram, TikTok, YouTube, LinkedIn, and Pinterest all at once. Every decision felt like a fork in the road. Every platform felt like a pressure cooker. Every offer felt like another piece of mental overhead.

When you’re in that place, overwhelmed, stretched thin, constantly second-guessing yourself, it’s almost impossible to create your best work. Looking back, I can see exactly what was happening: because I was doing so much, everything was coming out mediocre. My offers weren’t as sharp. My content wasn’t as intentional. My energy wasn’t clean or grounded.

But at the time? It just felt like failure.

And then, around February, something in me snapped in the best possible way. I realized the problem wasn’t that my ideas were wrong or that the market was dead or that I wasn’t capable. The problem was that I was diluted. Spread across too many platforms. Selling too many things. Chasing too many strategies. Trying to be everywhere but not truly present anywhere.

That’s when the Power of One clicked into place.

Power of One #1 — One Platform

Of the three powers, this one was the easiest for me to implement—and it created shockwaves through everything else.

In 2025, I officially quit Instagram.

Not a “take a break” quit. Not a “post when it feels good” quit. I stopped completely. No reels, no stories, no carousels, no daily pressure to produce micro-content. I still ran ads there occasionally, but I stopped being a creator on Instagram entirely.

And instead? I went all-in on YouTube.

I committed to creating one strategic YouTube video per week, every week, all year. These videos weren’t random ideas; they were built intentionally for my ready-to-buy viewer. They connected to one another. They formed a buyer’s journey. And because I wasn’t stretching myself across five platforms, I had time to make each video actually good.

What surprised me was how quickly the mental load lifted. There is a unique heaviness that comes from feeling like you “should” be posting on Instagram every day, and when that disappeared, I had space to think again. Space to innovate. Space to strategize instead of react.

And the results? They came faster than I expected.

Even though my YouTube channel didn’t “blow up” in a viral sense, the quality of viewers I attracted skyrocketed. People binge-watched my videos. They showed up ready to buy. They understood my philosophy before we ever exchanged a single email.

By the end of 2025, new clients were consistently saying:

“I found one of your videos and binge-watched everything. I knew I wanted to work with you.”

That sentence is exactly why the Power of One matters. One platform, done intentionally, will always outperform five platforms done halfway.

Power of One #2 — One Offer

If quitting Instagram was liberating, cutting down to one core offer was downright clarifying.

Entrepreneurs tend to be idea factories, we can do so many things, and so we try to do all of them. But when your audience sees multiple offers, multiple price points, multiple entryways, it can actually freeze them. The more decisions you present, the harder it is for them to make one.

In 2024, I had so many offers I couldn’t keep the messaging straight. I was switching gears constantly. People were emailing me asking, “Which one of these is actually right for me?” And I couldn’t blame them for being confused, I was confused too.

So in 2025, I made a decision that felt terrifying at the beginning:

Every path leads to one thing: The YouTube Coaching Experience.

No more stacking programs. No more overlapping offers. No more “choose your adventure” confusion. This became the central promise of my business:

If you want an evergreen system that turns content into daily sales, the YouTube Coaching Experience is where you go.

With that clarity, everything got easier.

Every video had a filter. Does this attract the person who needs that offer?

Every email had a filter. Does this speak to the problem the offer solves?

Every marketing decision had a filter. Does this strengthen the pathway to the offer?

My messaging tightened instantly. My clients were more aligned than ever. And sales increased, not because I added more offers, but because I finally made the right offer impossible to miss.

Power of One #3 — One Marketing Strategy

This was the hardest shift for me, and also the most transformational.

As entrepreneurs, we are constantly exposed to shiny new strategies. Paid workshops. Challenges. Bootcamps. Private podcasts. Seasonal launches. Pop-ups. Hot new trends in funnel design. And it’s so tempting to want to do all of them because we see people having success with each of them.

But what I realized was this:

Every new strategy is a new build.

A new funnel.

A new email sequence.

A new tech setup.

A new offer position.

A new set of assets.

A new energy drain.

I didn’t need more creativity. I needed consistency.

So beginning in May of 2025, I committed to running one weekly webinar. Same topic. Same slides. Same registration page. Same flow. Week after week after week.

I ran it 17 times this year.

And because I wasn’t reinventing the wheel every week, I could refine each piece with precision. I knew exactly what my show-up rate was. I knew exactly which emails underperformed. I knew which parts of the pitch landed and which confused people. I could test one variable at a time and make micro improvements that created macro results.

This one strategy grew my list by 7,000 leads and brought in over 70 new clients.

But it also built something even more valuable: a reservoir of warm leads who weren’t ready yet. When I hosted a virtual conference in October, many of those leads circled back. That month became the highest cash month in the history of my business.

And it all came from doing less. Not more.

How Everything Changed When I Finally Did Less

When I look at the end of 2025 compared to the beginning, it feels like two different lives.

At the start of the year, my shoulders lived somewhere up near my ears. I was tense every morning. I woke up already behind. My mind felt scattered across a thousand tiny tasks.

By the end of the year, I trusted my system. I trusted my schedule. I trusted the simplicity I built.

My calendar had space again.

My energy wasn’t drained before 9am.

I could take a Friday off without sabotaging my revenue.

I could go to Pilates every morning without losing productivity.

I could take most of December off and know we were still growing.

That’s what the Power of One gave me… Breathing room. Clarity. Alignment. Predictability. Growth. Calm.

If you’re heading into 2026 feeling stretched thin, overwhelmed, or unsure where to put your energy, let this be your sign:

Doing less is not a step backward. Doing less is the most strategic, professional, CEO-level move you can make.

One platform.

One offer.

One marketing strategy.

Master them. Let them mature. Let them compound. Let them work for you.

And if you want help figuring out what your “Power of One” should be for 2026, I walk you through all of it, your data, your decisions, your plan, inside my CEO Planning Retreat.

When you stop chasing everything, you finally have the space to build the thing that actually works.