Will YouTube Work for Your Business?
When it comes to making any investment, you want to make sure it’ll bring a good enough return for all of your time and energy (and likely money). This is why YouTube always makes business owners hesitate — because they always wonder: “Will it work for my business??”
But through YouTube, I’ve been able to scale my biz well above six figures and make several new hires as my business grows. I’m not just making this up! YouTube is the bread and butter of my business, and guess what? It doesn’t stress me out nearly as much as Instagram or TikTok.
So will YouTube work for your business? The proof is right here. Let me show you how worth it YouTube really is.
Stop overthinking it
Your YouTube channel doesn’t need to be perfect. I teach people how to do YouTube and it’s still not perfect. In this case — done is better than perfect. You definitely won’t be able to profit from YouTube if you never show up.
If you're too focused on how the script may fall short, or how your aesthetics stack up compared to others in your industry, you’ll be on a hamster wheel of comparison forever.
And one video isn’t going to make or break your channel. You’re just going to have to be okay with the fact that you will make mistakes. And some of your videos will be a flop. That’s all just part of the process. No one gets it 100% right 100% of the time.
Make connections
YouTube is a social media platform. If you just show up to post and then leave, of course, you’re not going to be getting the success you’re after. You have to play on what the platform was designed to do. And while there is not as much interaction as somewhere like Instagram, engagement still matters.
Making those connections with your audience makes your content more relatable which means more people will want to watch it — and keep on watching it because you get them.
Be consistent
If you’re consistent with your content, your chances of seeing success from Youtube are far better than sporadically posting and crossing your fingers. Within the last year, I decided to show up twice a week instead of just once, and I've mostly stuck with that schedule (aside from a brief hiatus I had this summer to give myself a break).
And I learned that I should have done it earlier. Posting twice a week increases your chances of people organically finding you… and then organically watching to the end, and then organically heading over to your website to check out your offers.
Are you catching on to what I’m saying here?
More videos = higher chances of more views = more eyes on your offers = more money.
Create quality videos
HQ videos are one of the easiest ways to boost the performance of your content. Have a clear and focused recording. Make sure the audio is up to par. And stay on brand! You don’t have to show up in a blazer with salon-ready hair, but you do need to make sure there’s some element of professionalism to your videos — start to finish.
Stop focusing on Instagram and TikTok
I know at first glance, YouTube can seem pretty complex. But once you know what to do, the return on the effort put into it is TENFOLD what it is on TikTok or Instagram.
YouTube makes it much easier to reach new people and a wider audience at that. The platform literally has set itself up so that your content can be more discoverable and bingeable (so they can stay on YouTube and generate $$$). And when people want to search for similar content to what you create, you have a much better chance of being found than on IG or TikTok.
So, what’s holding you back?
I know Reels & TikToks are the shiny new toys of social media. And I know you’re inundated with marketing messages saying that you need these things to find success from being online.
The problem? They’re exhausting. And while you can make up for $$ you’ve put into it, one thing you’ll never get back is your time.
The solution? YouTube.
I know that adding something new to your plate may be intimidating at first, but what if that something new was the thing that completely changed your business? All because it gave you more time back in your day and drove more leads to your offers, making you more money in the long run.
That’s a pretty sweet deal if you ask me.
But rest assured my friend, you don’t have to figure out all of this alone because I’m giving you my secret formula to making this happen inside of Video Strategy Academy!
For just $997, you’ll get lifetime access to the 6 part framework that breaks down the entire YouTube strategy and YouTube video creation process, including setup, optimization, editing, and repurposing your content.
No more excuses friend, let’s do this.
