video ideas

How To Come Up With Good Video Ideas

how to come up with good video ideas

We’ve all experienced it… writer's block!

We feel like there is nothing else we can talk about, we feel like we covered everything in our niche and there’s nothing else to share!

I help my clients come up with a year's worth of video and content ideas and let me tell you, when you think there’s nothing else to talk about, THERE IS!

In today’s video I’m sharing with you the 3 things I do to help me come up with more video ideas just when you think the tank is empty!

 

Are you think about using video content in your business strategy but not quite sure which platform you should focus on?  I created a guide just for you!  This guide breaks down the pros and cons of 3 different video platforms, plus a worksheet to help you come up with video ideas AND 10 free video ideas to get started!  Enter your email address below to get the guide!

 

How do you come up with video ideas?  Share your process below to help someone else out!

 

No More Excuses - Why You Can't Avoid Video Content

I understand that creating a video can seem like an overwhelming process. It seems like there is so much that goes into it from the tech aspect to actually getting in the shower, washing your hair and making yourself look presentable.

But if you aren’t using video in your business you are really missing out on the best medium to connect with your audience and grow your business.

Did you know;

  • Just by having video on your website you can increase your chance of showing up on a front page Google result by 53 times!?

  • Companies using video grow their revenue 49% faster than companies without video.
  • And video drives a 157% increase in organic traffic from search results.

So let's talk about those excuses you have been using to avoid video content! I’m going to address them and then tell you why they are no longer an excuse for you!

Check out the video version by clicking the image below!

I don’t have the equipment

Guess what, you do! Do you have a phone? Do you have a computer/laptop with a camera? Do you have a webcam? Then you have the number one equipment you need to get started! I know you can think you need the top of the line camera to start creating video. But you don’t! In fact you can even create tutorials to grow your authority by just recording your computer screen!

This quote is going to come up a lot through this post but you need to really step back, take it in and accept it!

Perfection doesn’t matter, just be you!

Use a window to light your video. Put your laptop or camera on a stack of books. Test out your audio on your phone or computer to see if you need to talk louder. You don’t need to invest in thousands of dollars of equipment to share your knowledge.

I don’t have the time

I get it! Your To Do list is already a mile long and I’m telling you to add something else to it? But it doesn’t have to be time consuming. You can actually replace one of your blog posts with a video post each week! Why? Because Google LOVES video!

But what about having to get showered? Having to do your makeup and getting out of your sweats? What if you commit just one afternoon a month to film 4 videos? That’s one video a week for an entire month! I’m pretty sure you can manage to get in the shower one day a month. Find one afternoon to get rid of the kids. Once the video is filmed you can edit in your PJs throughout the month! This is how I’m able to get out 3 videos a week! It’s called batch filming. I have one day a week that I will film up to 10 videos in the afternoon. Then I’m done for a couple of weeks and it saves me so much time.

So now you know you have the time! I’m only asking you to commit one afternoon (around 4 hours) a month to film a month's worth of videos!

I don’t know how to edit

So don’t! Have your content prepared ahead of time and just start talking. You don’t need fancy transitions or wording or graphics on your videos.

The main focus of your video is the content!

People aren’t coming to your video to see how you added music to a cross fade transition or check out your fancy intro buffer graphic. They have a question they want answered.

You need to keep in mind when it comes to excuses to creating video content, CONTENT IS KING. It doesn’t matter about your background. It doesn’t matter what your hair looks like. It doesn’t matter if you think you aren’t pretty enough. People are not there to critique everything about you, they are there for the content!

So just turn on your video and deliver your content. Then all you need to edit is the beginning of your video where you turn the camera on and at the end when you turn it off. It's completely fine to leave in little mistakes or stutters you might have. It makes you human and allows people to connect with you. No one wants to watch a robot, they want to watch a relatable human being!

I don’t have anything to talk about

Do you write a blog? Do you sell a product or course? This is a great place to start! Turn one of your popular blogs into a video. Explain how to use your product. Create an About Me video to help people get to know you better. Create a tutorial in your niche to help people. Look at what others are doing or talking about in your niche. Maybe someone had a blog post you thought was amazing. Add your own spin to it and turn it into a blog post.

There are ideas everywhere. Don’t try to re-create the wheel!

You can even ask your audience what they want to see or what questions they have!

I’m afraid of being on camera and what people will say

Any Frozen fans out there? Let it go, let it go! The only way you are going to get over the fear of video is to actually do it! You aren’t going to start building your confidence and getting comfortable until you start doing it. And don’t worry, NO ONE starts out perfect! Look up any popular Youtubers that have lots of subscribers and check out their first videos. Practice will make you better, I promise! Don’t believe it from me, check out this interview I had with a friend who just recently started creating video content and starting a Youtube channel for her business!

I’m telling you from experience, you are going to receive much more positive feedback than negative feedback. People know how difficult it can be to get in front of the camera and put yourself out there. Your community will support and show you love. If you happen to get negative feedback, you need to realize these are individuals know they can’t do what you are doing! Take pride in the fact that you stepped out of your comfort zone and they sit behind their computer, probably in their mom’s basement, trolling peoples videos to make themselves feel better.

And realize these people will actually help you build a stronger community because your community will jump to your defense! Your community will band together to “defeat this troll” and it will develop a much stronger and loyal community in the end! So you no longer have to fear the trolls and what other people are thinking!

Are you ready to up your Youtube channel game? OR finally start a Youtube channel!? I have a 4 day challenge to help you brand and improve the look and SEO of your channel to ensure you are not only attracting viewers but the viewers that are your DREAM clients!  This challenge takes only 15 minutes a day to really take your channel to the next level!  Enter your email address below to get started today!

5 Easy Video Ideas For Your Business

By now, if you read any of my blogs you know how passionate I am about video and the benefits it can have on your business;

Build your know, like and trust

Expand your reach

Improve your SEO

But I’m not going to go into detail on those benefits today.  If you want you can read the previous posts I did on those topics by clicking the topic that interests you most above.

Today I wanted help you get started with video if you finally decided your business NEEDS video!

I know that video can seem overwhelming and time consuming.  In fact the number one thing that might be holding you back is not having the time to create video.  Well I’ve got you covered today. 

I’m going to give you 5 ways you can offer video content on your website or business Youtube channel starting TODAY!

Click the image below to watch the video!

 

1.     Repurpose Your Live Content!

If you go live on Facebook or Periscope repurpose this material!  You put a lot of work into creating this content and it doesn’t make sense to just let it sit on one platform!  Not everyone is on Facebook and recently less and less people are on Periscope.

So what should you do with this content?  Upload your live broadcasts to a business Youtube Channel!  If you don’t have a channel yet, check out this post!

Once you upload the video to Youtube, you will want to create a custom thumbnail so people will want to click on your video.  Then add a keyword centric title that describes the content you covered in the live broadcast!

Keep in mind, Youtube is a search engine (the second largest in the world) and owned by Google!  By adding your content to Youtube, you are able to reach an audience that might have never found you on Facebook.  AND you increase the possibility of showing up on a front page Google search result!

To take this to the next level, create a Playlist in Youtube of all your live broadcasts!  This will allow a new audience to “binge” on your content!

The best part about this, the videos are already done!

 

2.     Create a Question and Answer Series

Odds are you get quite a few questions when it comes to your expertise.  Take these questions and answer them on video!  Your audience is creating your content for you!  They have questions and you have the answers.  And if someone has a question, there are more people out there with the same question.

By answering the question on video and uploading to Youtube, you are able to reach a new audience and you are now on the second largest search engine in the world.

Plus, this is a simple way to make a “series” of videos.  Since you want to keep your videos short (less than 5 minutes), only answer one or two questions in each video.  You probably get multiple questions a day or see people asking questions all the time in Facebook groups.  Create a spreadsheet and keep track of all these questions to use for your video content. 

 

3.     Create a tutorial

This is a great option especially if you don’t want to be in front of the camera, or want to wash your hair!  Use a screen capture software like Camtasia or Screenflow to record your computer screen showing your audience how you do something (set up your convert kit, create a media kit, use Asana, use Trello, organize your email, etc.).

Creating a tutorial will not only build your know, like and trust with new and old followers but it will build your authority.  The viewer will quickly realize you know what you are talking about and begin to associate you as the Go-To person when they have a question on the topic you taught.

 

4.     Use a popular blog post and turn it into a video

Go into your website analytics and see which blog posts get the most traffic.  These are the blogs people find most helpful or want the content the most.  Turn these blog posts into videos.  The content is already written, you just have to record.

During this process you can also update the blog post if it was posted a while ago and embed your video to the post.  This will not only boost traffic to your website, increase your SEO for that post just by adding a video, BUT ALSO attract a new audience from Youtube over to your website if you have a call to action in the video to visit your website!

 

5.     Plan your video content a head of time

This is one of the best ways to get started with video content.  I know I’ve heard the excuses; I only wash my hair once a week, I don’t like to put makeup on, I wear sweats all day.  I get it.  So do I, but if you can plan out 4 videos and schedule one afternoon a month to get your greasy head into the shower and throw on a little make up to film four videos, you have enough video content for a month!  That’s right, I’m just telling you to do one video a week for a month and see what happens!

This is how I do all my videos.  I have two Youtube Channels and add 2 videos a week to each channel… that’s 4 videos a week… 16 videos a month!  Plus I run my business, have clients and a husband and toddler.  I only film once a week, sometimes only twice a month because I plan my content and batch film.

An added bonus?  Since your hair is washed and your make up is done (which doesn’t happen often), get your significant other to take you out for date night!

 

Alright I just gave you 5 easy ways to get started with video content, so what’s still holding you back?

Next Steps:

  • If you are ready to incorporate video content into your website and business strategy but still have no idea what to make videos about, let me do the hard part for you!  You can purchase 52 video ideas (that’s one video per week for an entire year) customize specifically to your industry.  To learn more or buy this amazing offer, click here!
  • Leave a comment below!  Can you commit to filming 4 videos in one day or uploading 4 Facebook Live broadcasts to your website or Youtube channel?  Let me know if you are going to take the challenge in the comments section below!
  • Not sure which platform you should focus on?  Facebook Live, Youtube, Instagram Stories... confused?  This guide walks you through the pros and cons of each to help you decide which is right for you and your business.  Plus a worksheet to help you come up with video ideas AND 10 free video ideas to get started!  Enter your email address below to get the guide!