business tips

How To Get Views On Youtube

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You've filmed your video and uploaded it to YouTube and now you're ready to see your YouTube views climbing. Except you're stuck. You feel like you're doing all the right things and for what? Crickets! In this week's video, I'm going to be sharing with you how you can get more views on your videos now.

 

Custom Thumbnail

The biggest and most important thing you can do for you video is to have an amazing thumbnail.  Do not use the thumbnails Youtube produces for you when you upload a video.  You want to make a thumbnail that will make people want to click on your video.  This is your chance to make people want to watch your video

Use a program like Photoshop, Canva or PicMonkey to make a thumbnail that will grab people’s attention.  You will also want to make sure it stays on brand with the rest of you business.  

Integrate your Twitter Account to your Youtube account

You can link your Twitter account to Youtube.  Doing this will allow you to automate a Tweet whenever your video goes live!  You can put in a custom message and hashtags to get people over to watch you video.

Another added bonus of linking your Twitter account is whenever someone shares your video through Twitter, your Twitter account will be added to the tweet.  This gets your name out there and more people clicking on your account to see what you are all about.  And possibly generating new Twitter followers and video watchers!

PROMOTE PROMOTE PROMOTE

The best way you can get your video watched is to promote it like crazy!  Don’t just upload a video to Youtube with the idea, “If I build it they will come.”  Most likely, not going to happen.  So shout it out to the world that you uploaded a new video!

I like to post my video on Twitter at least 3 times a day, sometimes 4 or 5.  Most people won’t catch all the times you promote your video on Twitter so promoting it 4 or 5 times won’t get annoying.

I also like to post a 15 -30 second teaser clip of my video to Instagram and Facebook.  I like to add subtitles too because audio doesn’t automatically play on videos in Instagram and Facebook.  In Instagram I will change the link in my bio to be the link to my latest Youtube video and on Facebook I will add the link in the description and tell people to head over to my Youtube channel to watch the entire video.

My biggest Youtube view secret is Pinterest!  Now if you share your video on Pinterest from the Youtube platform, it will create a very small unattractive pin that won’t get much traffic.  What I have been doing is making a pin just to upload to Pinterest!  I will add keywords to the description and a call to action that tells people to click through to watch the video.  My pin will then link to the Youtube video.  After doing this strategy for about 3 months now Pinterest has now become my number one Youtube traffic source!

Stop, Collaborate and Listen!

Collaborating with people is a great way to get more views!  They will be excited to tell their audience they are being featured on your video.  You could interview them through Google Hangouts and share it on Youtube.  Or get them to send you a video file and you can add it to your video.

This is what I do on my Youtube channel.  Not only do I get to know my fellow entrepreneurs a little more and learn some great tips from them, they are sharing my video with their own audience!

Email List

You might think this is a little redundant, but the thing is people who are subscribed to you email list might not be subscribed to your Youtube channel or even know you have a Youtube.  They also might have their Youtube notifications turned off so they will never know you’ve uploaded a video.

Just shot them a quick reminder that you just uploaded an awesome new video they should totally check out!  You can’t actually email the video so I what I do is copy the custom thumbnail I created for my video and make that a clickable image that takes them directly to my video!

Get friends to add your video to their blog

This is similar to collaborating but you could provide a guest post or guest video to your blogger/entrepreneur friends!  No only will this get you more viewers but it will help out your friends by adding video to their site.  Because we all know by now, video will boost your SEO!

Set your Youtube channel trailer to your latest video

By setting your newest video as your channel trailer, every time a non subscriber comes to your channel your most recent video will play automatically!  This is essential because Youtube will ultimately rank you video in search results based on the amount of views and interaction you get the first week it's live.  So the easier you make it for people to watch, the more views you are going to get!

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Health Tips For Entrepreneurs

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Being an entrepreneur can be all consuming.  You wake up and you immediately have 101 things to do.  You have even put your feet on the floor but you’re already compiling a list of all the things you HAVE to get done today.  

So you grab a pop tart or a bowl of cereal and get to work.  Before you know it, it’s noon and you haven’t had anything to eat or got out of your chair since you first sat down with that pop tart!  

You grab something quick for lunch, maybe it’s leftovers, maybe it’s a schmorgas board of chips, fruit and whatever is in your pantry and you get back to work!  The next thing you know it’s dark out and you are hungry again.  You make some quick pasta and work again until midnight.

Does this story sound familiar?  Or do parts of it hit home for you?

I get that as entrepreneurs we are hustling and doing everything to get to the next level with our business.  If we just write one more sales funnel or one more blog post or edit one more Instagram photo, we just know it’s going to get us there!

But the reality is, if we don’t take time and slow down for our own health, our business will never be healthy.  I did an entire blog post and video on the importance of taking a break and my experience if you want to read that post right here.  But today I want to talk about how you can take care of yourself throughout the day while you are hustling!

First, plan out your meals.

 I found this super beneficial for me when I was working outside of the house.  Having a meal plan makes going to the grocery store a lot easier and makes the decision of what to eat a lot easier!

What I like to do is sit down and plan out what I’m going to eat every day for breakfast, lunch and dinner.  I don’t need to have something different every day for breakfast so making a giant crock pot full of steel cut oats on Sunday night will last me the entire week.  Or grabbing some greek yogurt with granola and fruit is another easy go to of mine.  Planning out healthy alternatives ahead of time will make your choices healthier!

I also plan two snacks a day.  One between breakfast and lunch and one between lunch and dinner.  Keeping your blood sugar from dropping not only keeps you more productive and alert, it keeps your metabolism going.  I like to have almonds or walnuts to snack on, greek yogurt, smoothies, and fruit as quick simple snacks to grab.

My husband and I don’t mind eating leftovers, so we will plan to make a big meal on Monday and eat leftovers throughout the week when we don’t feel like cooking.  This way it’s not take out, it’s not a processed freezer meal, it’s healthy and it just needs re-heated!  The rest of the days we will eat quick meals like grilled or baked chicken on salads.  Healthy choices and we aren’t spending a lot of time in the kitchen!

 

Second, exercising.

 I know exercise can get put on the side burner when you are trying to start a business or grow your business but it’s so important to get some exercise in everyday.  Especially if you find yourself sitting in an office chair for hours at a time!

I follow the Tone It Up community and what’s great about this community is every week you get a workout schedule sent to your email every Sunday, completely for free!  They also have quite a few Youtube videos for you to follow if you don’t have gym equipment at home or are a member to a gym.  I really love doing HIIT (high intensity interval training) workouts because you get the biggest bang for your buck with these workouts.

With HIIT you are doing multiple sets of highly intense exercising for 60 seconds then you rest for 15-30 seconds.  Then start again.  These exercises are great because you burn a lot of calories in a quick amount of time.  You are also working out all areas of your body and getting in cardio just with one 30 minute workout.  

I  try to plan to do a higher intensity workout at least 3 times a week.  It’s so important to get your heart pumping and to get some cardio activity in when you are sitting in an office chair all day.

Some of my favorite workouts on Youtube:

 

If you aren’t ready to start with the intense workouts, I've got a challenge for you!

Challenge Time!

Set a timer on your phone or computer to get up every hour for 6 or 7 hours.   

Hour 1 - 30 seconds of jumping jacks

Hour 2 - 30 seconds of squats

Hour 3 - 30 seconds of push ups

Hour 4 - 30 seconds of crunches

Hour 5 - 30 seconds of small arm circles

Hour 6 - 60 seconds of lunges (30 seconds on each leg)

Hour 7 - 60 seconds of stretching

Just find different exercises that work for you and do them for 30 - 60 seconds every hour.  This will get blood pumping back through your body.  It will get you off the office chair.  It will also wake you up and become more productive.

I love to throw some yoga in once a week to really center myself and reflect on the week or where I’m at.  Being an entrepreneur can be highly stressful so taking some time to decompress is always a great option.

And finally getting sleep!  

I know it can seem like the right decision when you’re working on something and you are really into it, to just stay awake until 2AM just to get it done.  But this isn’t the answer.  You need to get your sleep not only for your body to recuperate but for your brain to highly effective too.

Just recently Marie Forleo interviewed Ariana Huffington about her new book all about sleep and how important it is to get it!  You can check out the interview here.  Staying up late and getting up early isn’t going to make your business grow.  It’s just going to burn you out.  You aren’t going to be the most effective entrepreneur you can be and your business is ultimately going to suffer.  

I know most days isn’t doesn’t seem like there are enough hours in the day so if you just sleep for 4 hours you can get more work done.  But those hours you are awake with no sleep aren’t going to be as productive as the hours you are wake with sleep.  So try to shot for 7 hours of sleep a minimum.  Somedays you might have a big project you have to get done and I understand.  But don’t make it a habit of sleeping only 4 hours a day.  Again, I go back to my quote,

“Don’t sacrifice your health for the health of your business because if you aren’t healthy your business won’t be healthy”

I want to know what are some of your favorite ways to stay healthy as an entrepreneur?  Let’s share our tips in the comments section below!

 

 

Favorite Business Tools!

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Deciding to be a #girlboss and tackling this online business world can be scary!  I personally didn’t even know where to start, let a lone have the money to invest in every cool automation tool that was out there to save time.  I just started my own business and wasn’t bringing in any money so how would I be able to do everything I needed to do on my own!?

Plus working from home, alone, you start to wonder about other boss's,  “How does she stay organized,” “Wonder what she uses to plan her social media,” “How does she keep on top of everything!?”

So I’ve decided to share with you all my favorite business tools I use everyday!  I would also love to hear from you and what you use!  I always love hearing new ways to get organized and streamline my business so be sure you leave you favorite tools down in the comments section below!

 

Now on to the tools!

 

Google Apps for Work

First of all I can’t believe Google Apps for Work has all they have to offer for FREE!  They have a version of Word (Docs), Excel (Sheets) and Power Point (Slides).  I love these because I don’t have Microsoft Office on my laptop so this makes it so easy have these options at your fingertips for free!

I also love using Google Apps because not only can I store my documents in Drive and have access on my desktop computer and laptop, I can easily share client work through Drive!  I just share my client’s project to their email address and they easily have access to it.  This is amazing if you are doing joint venture projects too like webinars!  You can share the slide show to each other and see the work each of you are doing on the presentation.  If you haven’t tested out these Google options I would high suggesting heading over there and giving it a try.

Slack

Slack is basically an amazing chat room.  It’s especially great if you have a team working with you or you have clients you need to be in contact with constantly.  Slack allows you to break up conversation topics by channel.  Say you have a team working with you and you are working multiple projects, each project can have it’s own channel!  You can also upload files, images, documents and spreadsheets right into Slack!  No lost emails with the important file attached, it’s all saved right in Slack.

I love using Slack as a community board instead of Facebook.  There are no additional distractions on Slack like Facebook and it allows my students to really communication with one another about the course. 

Best part, Slack has a FREE version and it’s the only version I use!

Tailwind

Tailwind is a scheduling software for Pinterest.  This is actually the first automated tool I purchased.  I noticed a lot of my website traffic was coming from Pinterest, so I decided to take the leap and sign up for Tailwind.  And I love it.  I can schedule 40 pins a day and not have to worry about getting on Pinterest every day to pin.

I will sit down for about an hour or two and schedule 2 weeks worth of pins through Pinterest.  The results I’ve seen from pinning consistently really proved to me it was worth investing in.  Not only am I seeing even more traffic to my website from Pinterest but traffic to my Youtube channel from Pinterest has skyrocketed!  Pinterest is now my number one referrer for my Youtube channel!

Buffer

We all need to save time some how and social media is a giant time sucker!  Especially Twitter right!  So I signed up for the trail version of Buffer and fell in love.  I used Buffer for mostly Twitter.  I was able to schedule 10 Tweets a day for 2 weeks and re-use the tweets over and over.  With the Awesome Plan ($10 a month) you can schedule 100 posts on 10 social platforms.  I was also able to see when my audience was most active and what the reach of each tweet was.

But once my trail offer expired I decided not to pay for it and went down to the free version.  And it works. You just aren’t able to schedule as many tweets.  You are only able to schedule 10 posts at a time and you can only have 4 social media profiles (like Twitter, Facebook Page, Facebook Profile, Facebook Group, LinedIn, and Pinterest).  It’s definitely a great time saver and I have seen my Twitter grow significantly from using it.

Skype

Another free one!  I prefer to do all my client calls on Skype.  I think it’s so important to have that one on one contact with someone.  Even though we live nowhere close to each other, by using Skype we can still sit down for a cup of coffee and discuss goals and strategy!  Being able to see each other just creates a much stronger relationship and I feel people are able to be more in the moment, less distracted and more vulnerable talking to an actual person on the other end.

Skype just recently launched the availability to have group call to every!  Prior to this you have to have Microsoft 360 but now anyone can have a group call through Skype.  Game changer!

Erin Condren Life Planner

The love of my life!  I found the Erin Condren Life Planner about 2 years ago and things have never been the same!  Before I started my business I was using this planner to keep track of my goals, plan meals for my husband and I, plan my workouts and obviously keep track of important dates and appointments. 

But now that I have a business this planner is my life line!  I use the full month layout to plan all my content, launches and Youtube videos so I know when each larger project needs to be completed.  Then I use the weekly spread to plan out my smaller daily tasks that help me complete my projects!  I still meal plan in there and plan my workouts.   So life without this thing will seriously be chaos!

They can be pricey but there are different price points and it really doesn’t matter if you opt for the rose gold or the cheaper version, they all have the same things inside!

White Board Calendar

I have had this same white board calendar since possibly high school and it hasn’t been used more since I start my business.  I have it hanging in my office and I use it to keep track of all my monthly projects.  It’s great to have something so visible in front of me all the time to remind me of what needs to be done.

I also use it to keep track of any major ideas I might have.  If something pops in my head through out the day I will just jot it down on my board and at the end of every month takes those ideas and evaluate what I want to do next with those ideas.

Note Books!

Lots and lots of notebooks!  I honestly should get more organized with my notebooks but I’m always just grabbing for one to take clients notes, make a list of ideas, write out ideas that are running through my head and just basically use as a brain dump!  I have some basic office supply notebooks and obviously some pretty notebooks from Target!  I am planning once they are filled up to come up with a better organization strategy for my notebooks.  If you have any suggestions or recommendations on organizing notebooks PLEASE share!! 

Post its

I have Post Its every where!  I’m honestly surprised my daughter isn’t currently running around with a Post It on her.  I use them to quickly right down lists of things I need to immediately do, then post them all over my office.  I write down hashtag ideas, podcasts I want to listen to, tutorials I want to complete, books I want to read… just about everything I use a Post It for!

More recently I used Post Its to organized my course as I was creating it.  I would use a Post It for each module idea then used a Post It to list each lesson idea I had for each module.  It was a great visual strategy to see what I was including in each module and if one lesson would fit better in another module.  It was a great resource to have when writing the content for my course and having it in an order that made sense.

 

And there you have it!  Those are a few of the tools I use and love every day!  Like I said I want to know what you are using.  I’m always curious and excited to change the way I do things to make it more efficient, so share your ways down in the comment section below!

Want the list of tools I use for creating video content?  Grab the list by entering your email below and I will send it right on over to ya