Stop Posting Random YouTube Videos. Do This Instead.
If you’re still brainstorming random YouTube ideas and keeping a list of video ideas, hoping one of those videos turns into sales for you, this is the worst thing you could be doing for your business. If you’re a business owner, you are not a YouTuber. Your content needs to be completely different. What works for YouTubers and content creators is chasing subscribers and viral moments. When business owners adopt that approach, it actually hurts your sales.
In this post, I’ll break down why posting random video ideas can ruin your momentum, confuse the YouTube algorithm, and attract the wrong audience. Then, I’ll walk you through the approach that actually works, so every video you publish moves people closer to buying from you.
Why Random Video Ideas Are Hurting Your Channel
Let’s get real. Random content leads to random results. If you’re treating YouTube like a place to just post content because that’s what you were told to do, chances are you’re not seeing conversions.
Confusing the Algorithm
Here’s what’s happening behind the scenes: when you post a new video, YouTube tries to figure out who should see it. It looks at people’s past behavior, what they’ve watched before, and determines whether they might enjoy your new video. But when your channel has a bunch of unrelated videos, YouTube doesn’t know who your content is really for.
That confusion means:
YouTube might send your videos to the wrong audience (who won’t convert).
You might get low views or no traction at all.
Either way, your time and energy are wasted.
Killing the Binge Factor
One of the most powerful ways to get free exposure on YouTube is by encouraging viewers to binge your content. When someone watches one video and then immediately watches more, YouTube takes notice. It sees your channel as binge-worthy and rewards you with more reach.
But if your content is all over the place, there’s nothing connecting one video to the next. No journey for the viewer to follow. That’s a missed opportunity to:
Keep people engaged longer.
Warm up cold leads.
Get more algorithm love.
No Strategic Purpose = No Sales
The biggest issue with random video content? Those videos don’t have a job. As a business owner, every piece of content you put out should be working toward a goal; building trust, addressing objections, solving problems, and ultimately leading to a sale.
When you don’t have a system and you’re just throwing videos on YouTube hoping something sticks, you get:
No ROI
No client leads
A lot of frustration
If you’re nodding along, thinking, “Yep, I’ve been there,” keep reading. Because there’s a better way.
The Trap of Chasing Vanity Metrics
When you’re deep in the content grind, it’s easy to get caught up in numbers that look impressive but don’t actually mean anything for your bottom line.
The Subscriber Illusion
I’ll admit it, there was a time I was obsessed with getting that silver play button. I thought hitting 100,000 subscribers would finally make me feel legit. So I created videos I knew would go viral. And guess what? They did.
But the views didn’t turn into clients. In fact, they tanked my sales.
That’s because the people watching those viral videos weren’t my ideal clients. They weren’t looking for help growing their business on YouTube. They were casual viewers, not buyers.
And the worst part? The algorithm took that as a sign that those were the kinds of viewers my channel should attract. So YouTube started serving my new content to the wrong people, too. My sales dried up—and I had to delete five viral videos that had over a million views just to reset my channel.
The Real Metric That Matters
Instead of asking, “How can I get more views?” start asking:
What content brings in actual buyers?
Which topics drive conversions?
What objections can I bust to move someone closer to buying?
Because when you’re using YouTube as a sales tool, not just a content platform, everything changes.
What You Should Be Doing Instead
Ready to stop chasing views and start making sales? Let’s talk about the YouTube strategy that actually works for business owners.
Build a Playlist Funnel
Imagine if YouTube was your public-facing email funnel. That’s exactly what I teach my clients to create with a playlist funnel—a series of five strategic videos designed to:
Bust objections
Shift beliefs
Solve specific problems
Build trust
Lead to a paid offer
Instead of writing a long email funnel that people may or may not open, this system is bingeable and public. Viewers can consume the whole thing in one afternoon, and many do.
Speak Directly to the Buyer
These videos aren’t just helpful or educational—they’re intentional. Each video targets a very specific belief or objection your ideal client has right before they’re ready to buy.
That’s why it works. Because you’re not speaking to the masses. You’re speaking to the few people who are ready to take action.
Why Strategic Videos Drive Real Results
This isn’t theory. This strategy works. Here are just a few wins from my clients:
One client made a $50 sale from a video with just 7 views.
Another signed a 1:1 client and a membership from a video with 20 views.
A third landed a five-figure brand deal—not because of high views, but because she was crystal clear about who she served.
And me? I’ve seen more sales and worked fewer hours since ditching the hustle for this approach. Even my less-polished, less-edited videos are generating leads daily. Lipstick on my teeth, rosacea flares, or kid interruptions… those videos still sell.
The Secret? Human Connection
You don’t need:
A perfect backdrop
Fancy lighting
Viral hooks
What you do need is a real message for real people. And a strategy that gets your content in front of buyers, not lurkers.
Turning Your Channel into a Sales Funnel
Want to know how to get started? Here’s what you can do now:
Step 1 – Define Your Ideal Buyer
Who is this person? What do they believe about YouTube (or your industry) that’s holding them back from taking action? Start there.
Step 2 – Plan a 5-Video Funnel
Each video in your playlist should:
Solve one key problem
Address one specific belief
Build momentum toward your offer
Step 3 – Optimize for Connection, Not Clickbait
Yes, titles and thumbnails matter. But focus on clarity and relevance over shock value. The right people will click when they see themselves in your content.
Step 4 – Track Conversions, Not Just Views
What videos bring in leads? Which ones get people commenting things like, “This was exactly what I needed”? That’s the content to double down on.
It’s Time to Get Strategic
YouTube isn’t broken. You just need to use it differently.
Instead of chasing viral hits, you need to:
Post intentionally
Build viewer journeys
Train the algorithm to attract buyers
When you make this shift, everything becomes easier. Less time creating. More time closing clients.
