It's time to start a YouTube channel. You're excited and a little nervous but still ready! Or maybe you've been on YouTube for a while but you're not seeing the traction you'd hoped for. In this video, we're going to be talking about what to do before you start on YouTube.
Getting started on YouTube doesn't have to be complicated and you don't have to do it aimlessly. In fact, it's time to end the spaghetti at the wall tactics and get strategic. We're going to dig into everything you need to do to create a solid strategy to help you reach the level of success you've been waiting for!
Without a plan, you literally have no way of knowing where you're going. It's like taking a road trip with no map or directions. You may end up somewhere but not necessarily where you want to go. Instead, create a plan that will help you reach your YouTube goals!
You probably don't even realize it but branding plays a HUGE role for your YouTube channel. This is what helps you stand out in your market so that when people see certain colors or fonts, they're going to know it's your videos! I suggest picking 2 or 3 colors and 1 or 2 fonts to really represent your brand and stick with them. This will help your audience learn to recognize YOUR content.
As tempting as it can be to just create whatever content you want, it's important to have a strategy. Use a tool like TubeBuddy to help you start researching topics. Collect topic ideas based off of what's working on YouTube and where you can stand out among those topics.
Once you have a list of topics, you can start to create playlist ideas based off of themes.
This can feel like a huge waste of time but scripting your content will help you get through filming while ensuring you say everything you need to say. Now if reading from a script feels difficult for you, you can even create a rough outline to help guide you. The most important elements to remember here are your hook and your call to action.
One of the best ways to reach success is with a strong schedule. And I'm not just talking about scheduling your videos! Schedule a time to batch record content. This means block off time to record several videos at once so that you can be consistently posting on YouTube.
Once you've done all of this, it's important to look at the analytics. This is the data you NEED to grow on YouTube and build a channel that will continue to get more views and subscribers and even more clients to your business.