It has almost been a year since I started my business and one of my key staples to my business success has been video content! In particular, Youtube videos. I have used Youtube to not only grow my business but to build my authority much quicker than on any other platform.
In this video, I'm breaking down the three benefits of video content and why you should start incorporating more video into your business strategy!
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WHY IS VIDEO CONTENT IMPORTANT?
When your website has video content, people are going to stay longer on your site. And most marketing professionals world wide claim video has the highest ROI then any other online platform. Video converts higher. Whether you have video on your website, landing pages or product page, you will see higher conversion rates when using video content.
SHOULD I START A YOUTUBE CHANNEL FOR MY BUSINESS?
Youtube is the second largest search engine in the world and the platform makes it so easy to share your content. The more your content is shared, the more eyes you get on your video content, and the more sales you can make with video marketing.
VIDEO MARKETING BENEFITS
Video builds know, like and trust. Consumers will buy more if they get to know you through video. Video marketing grows your business by building a following. Allowing people the chance to get to know you is why video content is important! And having video on your website improves website SEO (improve website ranking!) and can get your ranked higher on Google search results!