One thing is absolutely for sure. You are most likely sitting on a goldmine of easy video ideas. If you're struggling to come up with new video content or you're just ready for some content marketing strategy, this week's video is for you.
In this video I'm sharing how you can repurpose content. Yep, we're going to convert blog posts into video so you can make the content you've already created work harder for you. Not only is this amazing for your YouTube channel but your blog is getting a boost too. That's right, we're tackling content marketing and video marketing in one go.
1. Research Your Top Performing Posts
This is a great time for you to dig into your analytics. Head to your blog and take a peek at what posts are performing best. Those are posts that you'll want to consider creating videos for. But make sure that you're only tackling topics that you still talk about and you're still enjoying talking about because if you create a video that isn't relevant or you don't love, you're not helping anyone. Yourself included.
Pro Tip: Check out top performing pins as well!
2. Research and Validate
Once you've created a list of potential posts to convert into video, it's time to research and validate on YouTube. This means taking the time to see if a post will actually convert well to video and YouTube because there is a difference in the platforms.
3. Create a Playlist
Can you create a series of videos based off of the content that you've pulled from your blog? Are you able to have one video lead into another?
For example, I've created a series just for beginner YouTubers. The first video was on how to start out on YouTube and now I'm sharing how you can convert content you've already created into video. It's a natural progression.
How can you implement a playlist?
4. Rework Your Content
Blog posts are crafted differently than videos. So you'll want to make sure that you're reworking your content to create an optimal viewer experience.
Don't worry, I'm not going to leave you hanging. You can get a free script template to help you break down the content into a winning formula. Just click here!
5. Focus on the Hook
One of the best things you can do is truly focus on the hook. This means really grabbing their attention in the first 5 seconds of the video to keep them from clicking away. You can talk about they're going to learn, what the value is or even a sneak peek of the outcome.
Once you've done all of this, you get the added bonus of extra SEO juice just by embedding the video into your website!