Can we talk about something a little scary? Like video SEO? One of the things I know to be true is that the YouTube algorithm gives people the creeps. They feel like it's overwhelming and just too techy for them to understand. But that's not the case!
In this weeks video, I'm going to tell you a big secret. The secret to how to master the YouTube algorithm. That's right, we're going to answer that age old question of how does the YouTube algorithm work? Did the YouTube algorithm change? Is YouTube SEO for me? Let's dive into the YouTube Algorithm Exposed.
Let's dig into 3 things you MUST do!
Pay Attention to Your Click Through Rate
Your click through rate is exactly what it sounds like. The rate in which people click through to your video. You want to make sure that you are constantly improving that number. There is no magic number or anything like that, you just need to make sure you're doing what you can to improve it every month.
Take Note of Audience Retention
You want your viewers to stick through for the entire video, right? In fact, the actual goal is keeping 50% of your viewers around till the end. This means you need to focus on the hook and really suck them in. Let them know what the value in your content is and make sure you're providing real meaty content.
Watch That End Screen
The reason you want 50% of your viewers to stick around is because you want them to click through to another video on your channel. And this works out if you're really using your end screen properly. Include another video for them to view next and instead of signaling that you're done talking, direct them to that next video.