By now, if you read any of my blogs you know how passionate I am about video and the benefits it can have on your business;
But I’m not going to go into detail on those benefits today. If you want you can read the previous posts I did on those topics by clicking the topic that interests you most above.
Today I wanted help you get started with video if you finally decided your business NEEDS video!
I know that video can seem overwhelming and time consuming. In fact the number one thing that might be holding you back is not having the time to create video. Well I’ve got you covered today.
I’m going to give you 5 ways you can offer video content on your website or business Youtube channel starting TODAY!
Click the image below to watch the video!
1. Repurpose Your Live Content!
If you go live on Facebook or Periscope repurpose this material! You put a lot of work into creating this content and it doesn’t make sense to just let it sit on one platform! Not everyone is on Facebook and recently less and less people are on Periscope.
So what should you do with this content? Upload your live broadcasts to a business Youtube Channel! If you don’t have a channel yet, check out this post!
Once you upload the video to Youtube, you will want to create a custom thumbnail so people will want to click on your video. Then add a keyword centric title that describes the content you covered in the live broadcast!
Keep in mind, Youtube is a search engine (the second largest in the world) and owned by Google! By adding your content to Youtube, you are able to reach an audience that might have never found you on Facebook. AND you increase the possibility of showing up on a front page Google search result!
To take this to the next level, create a Playlist in Youtube of all your live broadcasts! This will allow a new audience to “binge” on your content!
The best part about this, the videos are already done!
2. Create a Question and Answer Series
Odds are you get quite a few questions when it comes to your expertise. Take these questions and answer them on video! Your audience is creating your content for you! They have questions and you have the answers. And if someone has a question, there are more people out there with the same question.
By answering the question on video and uploading to Youtube, you are able to reach a new audience and you are now on the second largest search engine in the world.
Plus, this is a simple way to make a “series” of videos. Since you want to keep your videos short (less than 5 minutes), only answer one or two questions in each video. You probably get multiple questions a day or see people asking questions all the time in Facebook groups. Create a spreadsheet and keep track of all these questions to use for your video content.
3. Create a tutorial
This is a great option especially if you don’t want to be in front of the camera, or want to wash your hair! Use a screen capture software like Camtasia or Screenflow to record your computer screen showing your audience how you do something (set up your convert kit, create a media kit, use Asana, use Trello, organize your email, etc.).
Creating a tutorial will not only build your know, like and trust with new and old followers but it will build your authority. The viewer will quickly realize you know what you are talking about and begin to associate you as the Go-To person when they have a question on the topic you taught.
4. Use a popular blog post and turn it into a video
Go into your website analytics and see which blog posts get the most traffic. These are the blogs people find most helpful or want the content the most. Turn these blog posts into videos. The content is already written, you just have to record.
During this process you can also update the blog post if it was posted a while ago and embed your video to the post. This will not only boost traffic to your website, increase your SEO for that post just by adding a video, BUT ALSO attract a new audience from Youtube over to your website if you have a call to action in the video to visit your website!
5. Plan your video content a head of time
This is one of the best ways to get started with video content. I know I’ve heard the excuses; I only wash my hair once a week, I don’t like to put makeup on, I wear sweats all day. I get it. So do I, but if you can plan out 4 videos and schedule one afternoon a month to get your greasy head into the shower and throw on a little make up to film four videos, you have enough video content for a month! That’s right, I’m just telling you to do one video a week for a month and see what happens!
This is how I do all my videos. I have two Youtube Channels and add 2 videos a week to each channel… that’s 4 videos a week… 16 videos a month! Plus I run my business, have clients and a husband and toddler. I only film once a week, sometimes only twice a month because I plan my content and batch film.
An added bonus? Since your hair is washed and your make up is done (which doesn’t happen often), get your significant other to take you out for date night!
Alright I just gave you 5 easy ways to get started with video content, so what’s still holding you back?
- If you are ready to incorporate video content into your website and business strategy but still have no idea what to make videos about, let me do the hard part for you! You can purchase 52 video ideas (that’s one video per week for an entire year) customize specifically to your industry. To learn more or buy this amazing offer, click here!
- Leave a comment below! Can you commit to filming 4 videos in one day or uploading 4 Facebook Live broadcasts to your website or Youtube channel? Let me know if you are going to take the challenge in the comments section below!
- Not sure which platform you should focus on? Facebook Live, Youtube, Instagram Stories... confused? This guide walks you through the pros and cons of each to help you decide which is right for you and your business. Plus a worksheet to help you come up with video ideas AND 10 free video ideas to get started! Enter your email address below to get the guide!