Starting A Video Blog For Your Business

Starting A Video Blog For Your Business

Back in August I set out on a journey to challenge myself.  I preach about posting to Youtube and being consistent and I wanted to show you how YOU can do 2 videos a week if I went on a 7 days a week upload binge!

I also wanted to test a few theories and strategies I had heard and I thought myself.  

On August 1, I posted my first of 31 videos on my Youtube channel in 31 days.  The first week started off great!  I bulk recorded and edited the entire first week and I was feeling amazing!  

But as the month crept on and live happens… boy did it get hard.  There was a family cold thrown in there, some unexpected unfortunate events BUT I did it!  1 new videos every single day in August

So the big question, was it worth it?

*All these stats are based on pure organic reach.  I run no ads to my videos or my channel

* I did not follow the same process for every single video to test out multiple strategies to see which worked best.  This definitely hinder some of the grow I could have had on my channel.

Here are the stats:

August

Subscribers gained: 140 (90 subscribed from my channel home page, 52 subscribed from videos)

Total minutes watched: 17,585 minutes

Traffic to my videos are coming from:

External - 23%

  • Out of that 23% external traffic this is how it breaks out:
    • Facebook 23%

    • Google Search 23%

    • Website 19%

    • Unknown 13%

    • Pinterest 5.4%

Suggested Videos - 18%

Browse Features (traffic from homepage, subscription feed and other browsing features) - 17%

Youtube Search - 13%

Now let’s compare is to June (the reason why I’m not comparing to July is because I had an outlier video that got over 4600 clicks but since it was a live video it hard horrible retention rate)

June

Subscribers gained: 77 (71 subscribed from my channel home page, 5 subscribed from a video and 2 subscribed from a Recommended channel)

Total minutes Watched: 13,752

Traffic to my videos are coming from:

External - 26%

  • Out of that 26% external traffic this is how it breaks out

    • Website 37%

    • Google search 14%

    • Facebook 14%

    • Pinterest 8.2%

Suggested videos - 21%

Other Youtube features - 14%

Channel pages - 11%

 

The top 10 performing videos of August:

5 were August videos and they received 13.9% of the total watch time minutes in August which is a total of 2,445 minutes

Key takeaways:

Did posting a video every day help, yes and no…

Yes I grew my subscriber count and yes I increased my views but it wasn’t something astronomical.  If you can post every day I would say go for it.  For the everyday business owner looking to grow their reach and visibility I would say 2 times a week is a great middle ground

Post 2 times a week, why...

As you see in my analytics 5 of my August videos were in my top 10 most watched in August.  Youtube loves new content so it’s going to promote new content to the top of it’s search results.  This allows you to get in front of new people and brings more watch time minutes to your channel… essential in grow your channel authority.

In Youtube’s eye subscribers don’t really mean anything.  It values how many minutes you are getting people to hang out on Youtube and watch videos.  So by creating 2 videos a week you are easily able to increase the amount of watch minutes for your channel.

Check your analytics

Each video I promote a little differently just to see if it affect my video performance, and it did!

In June you can see my website and Pinterest was a huge contributing traffic source to my videos.  But in August I didn’t embed every single video to my website and I didn’t create a Pinterest specific image for each video.  And it clearly hindered the growth I could have had on my videos.

Knowing this moving forward I will focus most of my promotional efforts on my website, Pinterest and Facebook since they are bringing the most traffic.  I won’t have to stress out getting posts on Instagram, Twitter and all the 100 other platforms that you think you need to be on!

But in August a larger traffic source became suggested videos.  These are the videos that show up alongside a video as “What To Watch Next”.  More of my videos were showing up in suggest videos because I had more content for Youtube to suggest.  Like I said Youtube wants to promote recent content and by putting a video out every single day they had a recent video of my mine to suggest

Ready to start using Youtube and video blogging in your marketing strategy?  Join my 4 day challenge to help you craft your Youtube content strategy!  Learn the exact process you need to take to ensure you videos are watched by your ideal client and you convert them to paying clients!

4 Steps To Creating A Youtube Strategy For Your Business

creating a youtube strategy

In today's video Trena is sharing how you can create a seemless Youtube content strategy to use in growing your business.  Creating a Youtube strategy is the first step you need to do if you want to use Youtube to grow your business.  Once you know how to create a youtube strategy you can then focus on getting viewers emails and building a relationship with them before you pitch you courses or services to them!

Here's the schedule break down!

How To Start Marketing Your Business For Zero Dollars

How To Start Marketing Your Business For Zero Dollars

In today’s video I'm sharing my secret to marketing your business for zero dollars!  

As a small or new business you don’t have a lot of cash flow to spend on a marketing strategy that utilizes any type of ads.  My secret is plain and simple, start marketing on Youtube.  If you start using Youtube for business you are able to target your ideal audience without spending a cent on advertising.  

If you are just getting started with Youtube or never even thought about a Youtube marketing strategy, be sure you check out this video to see why you should start using Youtube for business marketing.
 

What is brand photography?

-Branding Your Creative Business   Do you need brand photography.jpg

In today’s video I'm hosting brand photography expert Kristin Vermilya to tell us if our creative business needs brand photography and why we need to use these branded photos in our business.  Branding with images can really make your business stand out and differentiate yourself from everyone else!

Listen to Kristin talk us through the best way to get started using photos for your brand and why it might be time to up-level your creative business branding with photos!